Pink boxes conquered America. You’ve probably seen them. Sawyer Hemsley turned childhood baking memories into Crumbl Cookies, now boasting over 1,100 locations. This isn’t just another startup success story.
The Crumbl co-founder grew up in Preston, Idaho—yes, Napoleon Dynamite’s town. His grandmother’s kitchen sparked something bigger than anyone imagined. By 2025, Sawyer Hemsley’s age hit 33, yet he’d already built a billion-dollar empire.
August 2025 brought another headline. Sawyer publicly came out as gay, adding authenticity to his entrepreneurial narrative. Family recipes met modern branding. Mormon values blended with LGBTQ identity. His story defies simple categorization.
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Sawyer Hemsley Wiki/Bio – Quick Facts About the Crumbl Co-Founder
Sawyer Hemsley biography starts November 17, 1991. Born under Scorpio’s intense energy, he channels passion into business innovation. The Chief Brand Officer Crumbl position perfectly suits his creative vision.
His dual-city lifestyle reflects ambition’s geography. Logan, Utah represents roots and operational headquarters. Los Angeles symbolizes expansion and luxury—his $12 million mansion purchase proved success tangible. This Mormon entrepreneur bridges tradition and modernity.
Preston, Idaho shaped his values fundamentally. Small-town authenticity radiates through every business decision. His LDS mission Mexico experience broadened cultural perspectives. Those two years taught people skills invaluable for building customer loyalty.
| Attribute | Details |
| Full Name | Sawyer Hemsley |
| Date of Birth | November 17, 1991 |
| Age | 33 years (as of 2025) |
| Profession | Entrepreneur, Co-founder and CBO of Crumbl Cookies |
| Hometown | Preston, Idaho, USA |
| Current Residence | Logan, Utah, and Los Angeles, California, USA |
| Religion | Mormon (Church of Jesus Christ of Latter-day Saints) |
| Nationality | American |
| Zodiac Sign | Scorpio |
Physical Details – Sawyer Hemsley Height, Weight & Appearance
Sawyer Hemsley’s height stands at 5’8″ (172 cm). His approachable stature matches Crumbl’s friendly brand aesthetic. Physical presence matters when building personal brands through social media presence.
Hazel eyes and light brown hair create relatability. He weighs approximately 62-65 kg, maintaining a youthful appearance. His casual style resonates with millennial and Gen-Z audiences consuming TikTok marketing Crumbl content daily.
Instagram followers connect with his authenticity visually. No corporate stuffiness exists in his presentation. His influencer entrepreneur status grew organically because he looks like someone you’d grab cookies with, not intimidate you.
Sawyer Hemsley Early Life – Small-Town Roots in Napoleon Dynamite Country
Preston, Idaho wasn’t just movie backdrop material. This small-town upbringing provided Sawyer foundational values. Population under 6,000 meant everyone knew everyone. Community mattered deeply in his formative years.
The Hemsley family centered around togetherness and food. His mother Laurie and grandmother turned baking traditions into love languages. Their kitchen produced more than desserts—it created memories. Sawyer watched sugar, butter, and flour transform into connection.
Growing up second among four children taught negotiation. Preston High School graduation in 2010 preceded his LDS mission Mexico. Those missionary years proved transformative. Learning Spanish, understanding different cultures, and serving others shaped his empathetic leadership style later at Crumbl Cookies.
Sawyer Hemsley Education – From Communication Major to Cookie Mastermind
Utah State University became Sawyer’s next chapter in 2012. His Communication Studies degree with marketing and multimedia minors perfectly aligned with future branding genius. Logan, Utah’s college town atmosphere fostered entrepreneurial thinking.
Campus leadership roles taught practical lessons. Running for student body president ended in defeat. But resilience emerged from that loss. He learned failure’s temporary nature—a crucial entrepreneurial mindset for weathering Crumbl controversy later.
Culinary training through an accelerated program added technical expertise. Food science met flavor psychology. Six months perfecting the chocolate chip cookie recipe involved countless YouTube tutorials. This unusual combination—branding strategy knowledge plus baking science—created competitive advantage impossible to replicate.
Sawyer Hemsley Family Details – The Hemsleys Behind the Brand
Lance and Laurie Hemsley aren’t just proud parents. They’re active franchise owners in the Crumbl system. Family involvement runs deep in this family-owned business structure. Multi-generational entrepreneurship strengthens company culture authentically.
His siblings Channing, Laken Carson, and Britney contribute uniquely. Some focus on franchise operations, others inspire cookie flavors. Laurie’s famous pink sugar cookie became Crumbl’s signature offering. Grandmother’s recipes still influence menu development today.
Dogs Nilla and Peanut aren’t just pets—they’re brand ambassadors. These furry companions inspired actual cookie flavor development. Sawyer’s currently single following his LGBTQ identity announcement. August 2025 marked his public coming out as gay, prioritizing authenticity and personal growth over hiding truth.
| Relation | Name | Role/Connection |
| Father | Lance Hemsley | Franchise owner |
| Mother | Laurie Hemsley | Recipe creator, franchise owner |
| Brother | Channing | Business contributor |
| Sister | Laken Carson | Franchise operations |
| Sister | Britney Hemsley | Family business support |
| Dogs | Nilla & Peanut | Brand inspiration |
Sawyer Hemsley Career – Building a Billion-Dollar Cookie Empire
2017 changed everything when Sawyer partnered with cousin Jason McGowan. Logan Utah business origins began simply—a cookie delivery startup operating from one location. The pink cookie box packaging became instantly recognizable branding genius.
As Chief Brand Officer, Sawyer architected Crumbl’s identity meticulously. The rotating cookie menu concept kept customers returning weekly. Over 200 cookie flavors rotate constantly, creating FOMO-driven traffic. Social media branding expertise turned treats into cultural phenomena.
Hemsley Ventures diversified his portfolio beyond cookies. Investments in Rockhill Cheese and Palmgrove House demonstrated strategic thinking. His real estate projects include the notable Los Angeles mansion purchased for $12 million in 2025. The billion-dollar dessert brand now generates $1 billion annually across food industry dominance.
Sawyer Hemsley Net Worth – How Rich Is the Crumbl Co-Founder?
Crumbl net worth valuations exceed $25 million company-wide. Sawyer’s personal net worth ranges between $25-70 million conservatively estimated. His annual income flows from multiple revenue streams totaling $400,000-$1 million yearly.
Ownership stakes in Crumbl Cookies provide primary wealth. Franchise owners pay royalties feeding continuous cash flow. Hemsley Ventures investments appreciate steadily. Real estate holdings like his Los Angeles California mansion represent tangible asset accumulation.
Social media success monetizes through brand partnerships indirectly. His TikTok followers (nearly 10 million) create massive marketing value. Charity donations Crumbl exceeding $1 million demonstrate values-driven wealth management. Success hasn’t corrupted his generous spirit rooted in Mormon background.
| Income Source | Estimated Value/Income |
| Crumbl Cookies equity | $20-60 million |
| Hemsley Ventures | $3-7 million |
| Real estate holdings | $12+ million |
| Annual business income | $400K-$1M |
Controversies – The Challenges Behind Crumbl’s Success
2025 brought scrutiny regarding labor violation allegations. Former employees reported poor workplace allegations publicly. The Crumbl controversy sparked debates about rapid expansion consequences. Labor violations claims challenged the company’s wholesome image significantly.
Recipe copying accusations emerged from competitors earlier. Claims that Crumbl borrowed recipes without credit circulated. However, lawsuits never progressed meaningfully. Recipe copying claims reflect industry-wide tension over intellectual property in culinary spaces.
His online backlash intensified after posting mansion renovations during labor disputes. Critics questioned tone-deafness. Coming out as gay received mixed responses from conservative circles connected to his Church of Jesus Christ of Latter-day Saints background. Yet LGBTQ entrepreneur visibility matters for representation. Sawyer emphasized authenticity over pleasing everyone—true leadership demands courage.
Conclusion
Sawyer Hemsley journey from Preston Idaho to dessert mogul inspires aspiring Utah entrepreneurs. At Sawyer Hemsley age 33, he’s accomplished what many never achieve. Business milestones include 1,100+ stores and billion-dollar valuations remarkably.
His entrepreneur profile balances tradition and innovation uniquely. Baking inspiration from grandmother’s kitchen met sophisticated marketing strategy. The rotating cookie menu revolutionized dessert retail expectations permanently through strategic influencer activity.
Navigating personal growth publicly while managing scrutiny demonstrates character. His LGBTQ identity announcement added authenticity to an already compelling narrative. The Crumbl co-founder proves you can honor roots while embracing complete selfhood courageously.
